About The Company
About Hermust
Founded by Jessica Metni, a Canadian-Lebanese photographer, Hermust was born as an extension of her personal world — a space to share carefully curated summer essentials inspired by her lifestyle, her creative eye, and her deep appreciation for femininity.
Over time, that intimate platform naturally evolved into a distinctive beachwear and swimwear brand — one grounded in intentional design, timeless silhouettes, and a commitment to mindful living.
As Jessica grew, so did Hermust. Becoming a mother transformed not only her life, but the vision behind the brand. What once centered purely on aesthetic evolved into something deeper — a focus on comfort, longevity, confidence, and pieces that move with real women through every season of life.
Today, Hermust is a swim and beachwear label designed for modern femininity — balancing strength and softness, simplicity and sensuality.
At Hermust, we celebrate minimalism, movement, elegance, and the beauty of well-made essentials. We believe simplicity is the purest expression of luxury — thoughtful silhouettes, refined fabrics, and timeless swim pieces created to elevate everyday life by the water and beyond.
Values
Our philosophy is grounded in:
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Embracing femininity with confidence
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Choosing quality over quantity
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Living actively and intentionally
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Designing with elegance and restraint
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Promoting a mindful, balanced lifestyle
We believe in a humble, conscious approach to business — creating fewer, better pieces.
Our Commitment to Sustainability
Sustainability is not a trend for us — it is a responsibility.
Our swimwear collections are crafted using recycled materials, including fabrics made with ECONYL® regenerated nylon, Repreve® and Carivo certified to meet high environmental and textile safety standards. Each design is carefully developed in Canada with an emphasis on durability and longevity.
We intentionally produce in limited quantities to minimize excess and avoid overproduction — a key step toward more responsible fashion.